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Another problem Stem is trying to tackle is ensuring that collaborators that may not be able to monetize their content. Some artists — like first-timers — may be releasing content but have to treat it purely as promotional or marketing. Instead of just focusing on making money of touring, Rabkin said Stem will hopefully offer those artists some way of driving revenue right from the get-go.
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"A lot of the new tools that have been created in the fintech space have really been focused on the services that have enabled independent small businesses to grow on their own," Rabkin said ...
http://www.thewrapupmagazine.com/2017/06/8m-raised-to-get-artist-paid.html