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Many artists are sleeping on the power of Pandora. It trails Youtube by only 1%, but is a platform inherently built to help music listeners discover new music and doesn't require the added expense of producing a music video.
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Where Most People Discover New Music
Radio has the biggest slice of the pie, but its still just a slice. A vast majority of people (65% to be exact) rely on sources outside of AM/FM radio to discover new music. 35% of people discover ...
http://www.thewrapupmagazine.com/2018/06/where-most-people-discover-new-music.html